活動(dòng)預(yù)告--【公關(guān)和市場(chǎng)：同行還是陌路】
2013年3月6日周三下午，中國美國商會(huì)將在北京舉辦圓桌會(huì)，邀請(qǐng)公關(guān)和營銷業(yè)界人士探討當(dāng)前市場(chǎng)和公關(guān)越來越融合的趨勢(shì)，并討論傳統(tǒng)的市場(chǎng)和公關(guān)方法的變化以及如何面對(duì)挑戰(zhàn)。嘉賓為美通社全球CEO Ninan Chacko，高德CMO金俊，愛德曼中國區(qū)主席Thomas Mattia和Donews前總編、知名互聯(lián)網(wǎng)人士Keso（洪波）。美通社全球CEO將演講。報(bào)名請(qǐng)點(diǎn)擊http://www.amchamchina.org/tracker/announcement/1341。以下是本次活動(dòng)的詳細(xì)信息。
美通社客戶或合作伙伴參加，可享受“美商會(huì)會(huì)員公司職員”折扣。您可采用以下方式報(bào)名：
PR and Marketing: Perfectly Matched or Perfect Strangers?
The emergence of multiple media channels, new content formats, and a hyper-fragmented online environment are blurring the lines between traditional marketing and PR. To help you understand the trend and to illuminate the risks, AmCham China's Marketing, Advertising and Public Relations Forum (MAP) has invited a panel of experts to discuss and share strategies and best practices, especially with China in mind. The discussion will address how smart communicators can best leverage the new environment; the challenges and risks from the convergence of marketing and PR; and how PR and marketing organizations can manage the fuzzy line between advertising and editorial in Chinese media organizations without compromising their ethics or alienating their customers.
Speakers:
Ninan Chacko, global CEO of PR Newswire
June Jin, vice president and chief marketing officer, AutoNavi
Thomas Mattia, chairman of DJE China Group (Edelman China)
Keso (Hong Bo), ex editor-in-chief of Donews
Venue:
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road,Chaoyang District, Beijing, 100020 PRC
北京市金桐西路10號(hào) 遠(yuǎn)洋光華國際 AB座6層
This event is off-the-record.
For more information, please contact: Julie Leng, Email: Jleng@amchamchina.org.
