PR Newswire Asia successfully held a Media Coffee with the theme “How IT Companies Create More Exposure with Online Communications” in Beijing on March 27, 2009. Corporate marketing/PR officers from over 20 IT enterprises, including Digital China, iSoftStone, UFIDA Software, Siemens, Olympus, ADI, Aigo, Dawning, Inspur, and PR professionals from The Hoffman Agency, together with senior website editors from China’s leading IT portals such as CNET, ENet and CWW, exchanged their ideas and had in depth discussions over such topics as “how online media select corporate news releases” and “what issues IT companies should pay attention to in daily communications with online media”.

Compared to other trade categories, both IT companies and IT media are more eager to communicate with each other and thirsty for information due to the fast changing environment of the industry. Thus, utilizing an electronic distribution service such as PR Newswire Asia, which can distribute corporate information and press releases to all media outlets at the same time with speed, accuracy, efficiency and cost-effectiveness, is ideal for fulfilling their needs. Many famous IT companies like Microsoft, Oracle, Nokia and Motorola are using PR Newswire Asia’s services to create publicity across the globe. Most of the attending IT companies are PR Newswire Asia’s clients in Mainland China, while some of them are going to join the membership. They all appreciated the opportunity to communicate with IT media and the support from PR Newswire Asia through organizing this Media Coffee, a regular channel for communication between corporate PR people and media experts, as well as providing the world’s leading distribution services to help them with their daily work.

CNET/ZDNet Chief Editor Liang Qin during Speech

ENet Chief Editor for Business Group Chen Dongfang during Speech

CWW Deputy Editor-in-Chief Yan Yihui during Speech

About PR Newswire Asia’s Media Coffee

For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen and other major cities. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information on PR Newswire Asia Media Coffees, schedules and venues, please call +86-10-5864-5288.